The Social Media Survival Guide: Strategies, Tactics, and Tools for Succeeding in the Social Web
| Year of publication: |
2012
|
|---|---|
| Authors: | Lowe, Ben |
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 29.2012, 6, p. 457-457
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Social media | Web 2.0 | Social web | Web presence | Social media strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/07363761211259287 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014848990