The social media transformation process : curating content into strategy
Mark Kilgour; Sheila L. Sasser; Roy Larke
| Year of publication: |
2015
|
|---|---|
| Authors: | Kilgour, Mark ; Sasser, Sheila L. ; Larke, Roy |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 20.2015, 3, p. 326-343
|
| Subject: | Social media | Communication strategy | Social media strategy | Content marketing | Best practise | Social Web | Social web | Online-Marketing | Internet marketing | Web 2.0-Technologien | Web 2.0 technologies | Strategisches Management | Strategic management | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011401381