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Should Direct to Consumer Advertisements (DTCA) of Prescription Drugs Remain Banned in Malaysia?
Marimuthu, Siva Barathi, (2016)
Praxisorientiertes Dialog-Marketing : Konzepte – Instrumente – Fallbeispiele
Kreutzer, Ralf T., (2009)
Direktmarketing per E-Mail : wie können Unternehmen rechtlich einwandfrei vorgehen?
Zscherpe, Kerstin, (2008)
Symptom information in direct-to-consumer antidepressant advertising and college students' perception of the lifetime risk of depression
Park, Jin Seong, (2010)
Message framing and the effectiveness of DTC advertising : the moderating role of subjective product knowledge
Kim, Kenneth A., (2010)
Factors explaining college students' intention to receive cosmetic surgery in the future : a structural aquation modeling approach
Park, Jin Seong, (2011)