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The importance of technological trends and how to exploit them for business excellence
Uhl, Axel, (2014)
New paradigm of digital marketing in emerging markets : from social media to social customer relationship management
Alavi, Shirin, (2016)
A study of antecedents of switching cost and customer retention in social commerce
Choi, Youngkeun, (2020)
Trailblazer : the power of business as the greatest platform for change
Benioff, Marc R., (2019)
Behind the cloud : the untold story of how salesforce.com went from idea to billion-dollar company - and revolutionized an industry
Benioff, Marc R., (2009)
Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry