The social significance of AI in retail on customer experience and shopping practices
Year of publication: |
2022
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Authors: | Moore, Simon ; Bulmer, Sandy ; Elms, Jonathan |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-8
|
Subject: | AI | Customer experience | Digital humans | Service encounters | Shopping | Social practice | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Kundenservice | Customer service | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction |
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