The sound of music : the effect of timbral sound quality in audio logos on brand personality perception
Johann Melzner and Priya Raghubir
| Year of publication: |
2023
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|---|---|
| Authors: | Melzner, Johann ; Raghubir, Priya |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 60.2023, 5, p. 932-949
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| Subject: | acoustics | audio logo | branding | information processing | music perception | timbre | sensory marketing | Musik | Music | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Musikwirtschaft | Music industry | Werbemusik | Advertising music | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437221135188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014384292