The space-to-product ratio effect : how interstitial space influences product aesthetic appeal, store perceptions, and product preference
Julio Sevilla, and Claudia Townsend
| Year of publication: |
October 2016
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|---|---|
| Authors: | Sevilla, Julio ; Townsend, Claudia |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 5, p. 665-681
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| Subject: | aesthetics | in-store decision making | environmental cues | retailing | interstitial space | Konsumentenverhalten | Consumer behaviour | Ästhetik | Aesthetics | Einzelhandel | Retail trade | Ladengestaltung | Store design | Produktgestaltung | Product design | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jmr.13.0601 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011600521