The spell of green : can frontal EEG activations identify green consumers?
Eun-Ju Lee; Gusang Kwon; Hyun Jun Shin; Seungeun Yang; Sukhan Lee ...
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Eun-ju ; Kwon, Gusang ; Shin, Hyun Jun ; Yang, Seungeun ; Lee, Sukhan |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 122.2014, 3, p. 511-521
|
| Subject: | Green consumers | Advertising | Corporate social responsibility | Electroencephalography | Frontal lobe | Neuromarketing | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Werbung | Öko-Marketing | Green marketing | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381886