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Why people buy : motivation research and its successful application
Cheskin, Louis, (1960)
Der Verbraucher - Spielball oder Schiedsrichter? : das Problem der Beeinflußbarkeit des Konsumenten
Kühne, Karl, (1954)
Jews in a gentile world : The problem of antisemitism
Graeber, Isacque, (1979)
Measuring advertising effectiveness
Lucas, Darrell Blaine, (1963)
Making market research more effective by using the administrative process
Boyd, Harper W., (2009)