The spillover effects of positive and negative corporate social responsibility publicity : how and why the effect is lessened versus amplified
Sojin Jung, Daeun Chloe Shin, Hongjoo Woo, Byoungho Ellie Jin
| Year of publication: |
2024
|
|---|---|
| Authors: | Jung, Sojin ; Shin, Daeun Chloe ; Woo, Hongjoo ; Jin, Byoungho |
| Subject: | brand | categorization | CSR | fashion | Herzberg's dual-factor motivation-hygiene | publicity | safety-in-numbers | spillover | Corporate Social Responsibility | Corporate social responsibility | Spillover-Effekt | Spillover effect | Konsumentenverhalten | Consumer behaviour | Mode | Fashion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/csr.2684 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014531137