The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Year of publication: |
2022
|
---|---|
Authors: | Cobbs, Joe B. ; Jensen, Jonathan A. ; Tyler, B. David |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 1, p. 103-114
|
Subject: | Alliances | Longitudinal | Resource management | Resource-based view | Sponsorship | Sport marketing | Sponsoring | Ressourcenorientierter Ansatz | Sportmarketing | Sports marketing | Längsschnittanalyse | Longitudinal analysis | Arbeitsgruppe | Team | Strategische Allianz | Strategic alliance |
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