The sport value framework : a new fundamental logic for analyses in sport management
Herbert Woratschek, Chris Horbel and Bastian Popp
| Year of publication: |
2014
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|---|---|
| Authors: | Woratschek, Herbert ; Horbel, Chris ; Popp, Bastian |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 14.2014, 1, p. 6-24
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| Subject: | sport value framework | value co-creation | service-dominant logic | sport management | sport marketing | Sportmanagement | Sport management | Service-Dominant Logic | Service-dominant logic | Sportmarketing | Sports marketing | Sport | Sports | Profisport | Professional sports | Betriebliche Wertschöpfung | Value creation | Kundenwert | Customer value | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010337066