The Starbucks effect : when name-based order identification increases customers' store preference and service satisfaction
Sarah Lim, Stijn M. J. van Osselaer, Joseph K. Goodman, Christoph Fuchs, Martin Schreier
| Year of publication: |
2024
|
|---|---|
| Authors: | Lim, Sarah ; Van Osselaer, Stijn M. J. ; Goodman, Joseph K. ; Fuchs, Christoph ; Schreier, Martin |
| Subject: | Objectification | Order identification | Privacy concerns | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2024.04.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015065226