The Startup Players Handbook : A Roadmap to Building SaaS and Software Companies

by Charles Edge, Chip Pearson, Amy Larson Pearson

Chapter 1: The Mission -- Chapter 2: The Philosophy -- Chapter 3: Founding the Company -- Chapter 4: The Product -- Chapter 5: Leadership -- Chapter 6: Management -- Chapter 7: The Humans -- Chapter 8: The Technology -- Chapter 9: Accounting and Finance -- Chapter 10: Sales -- Chapter 11: Marketing -- Chapter 12: Public Relations -- Chapter 13: Support -- Chapter 14: Scale -- Chapter 15: Services -- Chapter 16: Capital -- Chapter 17: Hard Decisions.

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Year of publication:	2023
Authors:	Edge, Charles ; Pearson, Chip ; Pearson, Amy Larson
Publisher:	2023.: Berkeley, CA : Apress 2023.: Berkeley, CA : Imprint: Apress
Subject:	Startup \| Scaling companies \| SaaS \| SaaS founders \| How to incorporate a company \| Guerilla marketing for enterprise SaaS \| Entrepreneurship \| Business management \| Founders \| Leadership & motivation \| Unternehmensgründung \| Business start-up \| Cloud Computing \| Cloud computing \| Strategisches Management \| Strategic management \| Entrepreneurship approach \| Erfolgsfaktor \| Success factor \| KMU \| SME \| Softwareindustrie \| Software industry

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Extent:	1 Online-Ressource (XVIII, 679 p. 13 illus.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-4842-9315-7 ; 978-1-4842-9314-0 ; 978-1-4842-9316-4 ; 978-1-4842-9317-1
Other identifiers:	10.1007/978-1-4842-9315-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014277671