The state of art of resource-based theory in marketing research
Valentina Della Corte, Chiara D'Andrea, Giovanna Del Gaudio
| Year of publication: |
2017
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|---|---|
| Authors: | Della Corte, Valentina ; D'Andrea, Chiara ; Del Gaudio, Giovanna |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 17.2017, 3, p. 283-306
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| Subject: | Resource-based theory | marketing | competitive advantage | firm performance | marketing capabilities | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance | Marktforschung | Market research | Marketingmanagement | Marketing management | Theorie | Theory | Marketing | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1362/146934717X14909733966236 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011853806