The state of artificial intelligence in marketing with directions for future research
Jing Chen, Jose Humberto Ablanedo-Rosas, Gary L. Frankwick, Fernando R. Jiménez Arévalo
| Year of publication: |
2021
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|---|---|
| Authors: | Chen, Jing ; Ablanedo-Rosas, Jose Humberto ; Frankwick, Gary ; Arévalo, Fernando R. Jiménez |
| Published in: |
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1947-3605, ZDB-ID 2566652-6. - Vol. 12.2021, 2, p. 1-26
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| Subject: | Artificial Intelligence | Bibliometric Analysis | Literature Review | Main Path Analysis | Marketing Research | Social Network Analysis | Künstliche Intelligenz | Artificial intelligence | Bibliometrie | Bibliometrics | Marktforschung | Market research | Soziales Netzwerk | Social network | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJBIR.297062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014307164