The state of the art of advertising from the consumers' perspective : a generational approach
Lily Cheung; Debra Harker; Michael Harker
| Year of publication: |
2008
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|---|---|
| Authors: | Cheung, Lily ; Harker, Debra ; Harker, Michael |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 8.2008, 2, p. 125-146
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009853127