The stepwise artification process in luxury fashion : strategic integration with the arts and collaboration with non-profit institutions
Piergiacomo Mion Dalle Carbonare, Marco Luchetti, Andrea Rurale, Elisa Fanin
| Year of publication: |
2024
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|---|---|
| Authors: | Mion Dalle Carbonare, Piergiacomo ; Luchetti, Marco ; Rurale, Andrea ; Fanin, Elisa |
| Published in: |
Journal of philanthropy and marketing. - Hoboken, NJ : Wiley, ISSN 2691-1361, ZDB-ID 3059641-5. - Vol. 29.2024, 4, Art.-No. e1882, p. 1-10
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| Subject: | artification | authenticity | fashion | marketing | Mode | Fashion | Luxusgüter | Luxury goods | Nonprofit-Organisation | Nonprofit organization | Bekleidungsindustrie | Clothing industry | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/nvsm.1882 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210538