The stopping power of advertising : measures and effects of visual complexity
Rik Pieters, Michel Wedel & Rajeev Batra
| Year of publication: |
2010
|
|---|---|
| Authors: | Pieters, Rik ; Wedel, Michel ; Batra, Rajeev |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 5, p. 48-60
|
| Subject: | Werbewirkung | Advertising effects | Ästhetik | Aesthetics | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009237713