The Strategic Choice of the Firm with Customization Capability
Year of publication: |
2014
|
---|---|
Authors: | Wang, Jue-Shyan ; Chan, Shu-Ning |
Published in: |
Research in World Economy. - Research in World Economy, Sciedu Press. - Vol. 5.2014, 2, p. 56-67
|
Publisher: |
Research in World Economy, Sciedu Press |
Subject: | customization | hotelling¡¯s model | advertising |
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