The strategic choice of the firm with customization capability
Jue-Shyan Wang & Shu-Ning Chan
| Year of publication: |
2014
|
|---|---|
| Authors: | Wang, Jue-Shyan ; Chan, Shu-Ning |
| Published in: |
Research in world economy. - Toronto : Sciedu Press, ISSN 1923-3981, ZDB-ID 2647497-9. - Vol. 5.2014, 2, p. 56-67
|
| Subject: | customization | hotelling’s model | advertising | Theorie | Theory | Werbung | Advertising | Beziehungsmarketing | Relationship marketing | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Hotelling-Modell | Hotelling model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462798