The strategic key account plan : the key account management tool! : customer analysis + business analysis = account strategy
Hartmut Sieck
| Year of publication: |
2016 ; Third edition
|
|---|---|
| Authors: | Sieck, Hartmut |
| Institutions: | Books on Demand GmbH <Norderstedt> (publisher) |
| Publisher: |
Norderstedt : BoD-Books on Demand |
| Subject: | Key-Account-Management | Key account management | Strategisches Management | Strategic management | Kundengruppenmanagement | Kundenanalyse | Strategische Planung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 170 Seiten Illustrationen 21 cm x 14.8 cm, 257 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-7392-2457-6 ; 978-3-7392-2457-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011418329