The strategic marketing plan audit : a detailed top management review of every aspect of your company's marketing strategy
Michael Baker
| Year of publication: |
2008 ; 2. ed.
|
|---|---|
| Authors: | Baker, Michael John |
| Publisher: |
Axminster : Cambridge Strategies Publ. |
| Subject: | Marketing | Strategisches Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 115 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004928619