The strategic nature of advertising in segmented markets
| Year of publication: |
2008
|
|---|---|
| Authors: | Depken, Craig ; Snow, Arthur |
| Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 2801760. - Vol. 40.2008, 22-24, p. 2987-2994
|