The strategic role of the selling function : a resource-based framework
Thomas W. Leigh; William L. Cron; Artur Baldauf; Samuel Grossenbacher
| Year of publication: |
2011
|
|---|---|
| Authors: | Leigh, Thomas W. ; Cron, William L. ; Baldauf, Artur ; Grossenbacher, Samuel |
| Published in: |
The Oxford handbook of strategic sales and sales management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-956945-2. - 2011, p. 489-517
|
| Subject: | Vertrieb | Physical distribution | Wettbewerbsstrategie | Competitive strategy | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008991455