The Strategic Sales Force - Work Load, compensation, and technology all affect key account management.
| Year of publication: |
1997
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|---|---|
| Authors: | Sengupta, Sanjit ; Krapfel, Robert E. ; Pusateri, Michael A. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 6.1997, 2, p. 28-34
|