The strategic value of culture : an integrative framework for the role of organizational culture in marketing strategy
Brandon M. Gustafson and Nadia Pomirleanu
| Year of publication: |
2019
|
|---|---|
| Authors: | Gustafson, Brandon M. ; Pomirleanu, Nadia |
| Published in: |
Future-focused strategic marketing. - New York : Nova Science Publishers, ISBN 978-1-5361-6166-3. - 2019, p. 99-128
|
| Subject: | organizational culture | marketing strategy | Unternehmenskultur | Corporate culture | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165334