The strategic value of the mono-brand store for European luxury fashion brands
Christopher M. Moore
| Year of publication: |
2022
|
|---|---|
| Authors: | Moore, Christopher M. |
| Published in: |
The Oxford handbook of luxury business. - New York, NY, United States of America : Oxford University Press, ISBN 978-0-19-093222-0. - 2022, p. 353-377
|
| Subject: | Mode | Fashion | Luxusgüter | Luxury goods | Markenführung | Brand management | Europa | Europe | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013273941