The strategy and tactics of pricing : a guide to profitable decision making
Thomas T. Nagle ; Reed K. Holden
| Year of publication: |
2002 ; 3. ed.
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|---|---|
| Authors: | Nagle, Thomas T. ; Holden, Reed K. |
| Publisher: |
Upper Saddle River, NJ : Prentice Hall |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 398 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-026248-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004692945