The strategy and tactics of pricing : a guide to profitable decision making
Thomas T. Nagle
| Year of publication: |
1987
|
|---|---|
| Authors: | Nagle, Thomas T. |
| Publisher: |
Englewood Cliffs, NJ [u.a.] : Prentice-Hall |
| Subject: | Betriebliche Politik | Preismanagement | Pricing strategy | Entscheidung | Decision | USA | United States | Theorie | Theory | Management | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIII, 351 S Ill., graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-13-851510-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000083259