The Strategy of One Firm Offering a New Product with Willingness to Pay Elicited in the Lab
| Year of publication: |
2013
|
|---|---|
| Authors: | Marette, Stéphan |
| Published in: |
Agribusiness. - John Wiley & Sons, Ltd., ISSN 0742-4477. - Vol. 29.2013, 3, p. 361-376
|
| Publisher: |
John Wiley & Sons, Ltd. |