The strategy of the technology industry for outsourcing public relations : the case of Taiwanese corporations
Ming-Chia Chen; Ming-Jian Sheen; Calvin S. Weng
| Year of publication: |
2013
|
|---|---|
| Authors: | Chen, Ming-chia ; Sheen, Ming-jian ; Weng, Calvin S. |
| Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 10.2013, 1, p. 1-15
|
| Subject: | Outsourcing public relations | public relations | public relations of technology corporations | technology industry | technology management | Öffentlichkeitsarbeit | Public relations | Outsourcing | Innovationsmanagement | Innovation management | Taiwan | Technologietransfer | Technology transfer | Technologie | Technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771802