The strategy pathfinder : core concepts and live cases

Duncan Angwin - Stephen Cummings

"This book presents an innovative, dynamic guide to strategic thinking and practice. Using real-world case examples from companies like Apple, the BBC, Hyundai, LEGO, McDonalds, Nike and SpaceX to illustrate critical concepts, this book enables readers to actively participate in real-world strategy dilemmas and create their own solutions. Strategy Pathfinder's 'live' micro-cases provoke discussion about business models, value creation, new ventures and more, while its complimentary instructional content introduces you to the best 'classic' and new tools of strategic management"--

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Year of publication:	2017 ; Third edition
Authors:	Angwin, Duncan ; Cummings, Stephen
Publisher:	Chichester, West Sussex, United Kingdom : Wiley
Subject:	Strategisches Management \| Strategic management \| Unternehmensplanung \| Strategische Planung
Description of contents:	Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de]

Extent:	xxi, 440 Seiten Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Fallstudiensammlung ; Lehrbuch ; Textbook
Language:	English
Notes:	Includes bibliographical references and index Revised edition of The strategy pathfinder, 2011. - Includes bibliographical references and index
ISBN:	978-1-119-31184-3 ; 978-1-119-31187-4 ; 978-1-119-31189-8
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011718245