The structural virality of online diffusion
Sharad Goel, Ashton Anderson (Stanford University, Stanford, California), Jake Hofman, Duncan J. Watts (Microsoft Research, New York, New York)
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Goel, Sharad ; Anderson, Ashton ; Hofman, Jake ; Watts, Duncan J. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 1, p. 180-196
|
| Subject: | Twitter | diffusion | viral media | Virales Marketing | Viral marketing | Social Web | Social web | Innovationsdiffusion | Innovation diffusion | Informationsverbreitung | Information dissemination | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2015.2158 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432943