The Structure of Commitment in Exchange
| Year of publication: |
1995
|
|---|---|
| Authors: | Gundlach, Gregory T. ; Achrol, Ravi S. ; Mentzer, John T. |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 59.1995, 1, p. 78-92
|