The structure of consumer choice processes
James R. Bettman
| Year of publication: |
1971
|
|---|---|
| Authors: | Bettman, James R. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 4, p. 465-471
|
| Subject: | Verbraucher | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001902437