The structure of implicit contracts with word-of-mouth reputational enforcement
Year of publication: |
1983
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Authors: | Strand, Jon |
Published in: |
Memorandum from Department of Economics, University of Oslo. - Oslo, ISSN 0801-1117, ZDB-ID 1158048-3. - 1983, 24, p. 1-35
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Subject: | Arbeitsvertrag | Implizite Kontrakte | Implicit contracts | Virales Marketing | Viral marketing | Reputation | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Vertragstheorie | Contract theory |
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