The Structure of Survey-Based Brand Metrics
| Year of publication: |
2008
|
|---|---|
| Authors: | Lehmann, Donald R. ; Keller, Kevin Lane ; Farley, John U. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 16.2008, 4, p. 29-56
|