The struggle for competitive advantage in the airline industry

The aim of this thesis is to examine the way in which civil airlines exploit theirresources in order to gain and sustain competitive advantage. This is done within theframework of the resource-basedv iew, rather than using the market basedv iew, thoughtwithout of cause presuming to test that paradigm.The first chapter offers a fairly detailed account of the airline industry. This is felt to benecessary to render the thesis accessible to readers who may not be industry experts. Thesecond chapter examines the literature on and overall merits of the resource based andmarket based view, reformulates the research objectives and outlines the methodology,primarily the use of data published in specialist sources, supported by personal industryknowledge.The subsequent chapters develop the thesis with regard to cross airlines ownershipstakes and occasional merger and acquisition, the leverage exercised by bigger airlinesat airports, and the issue of strategic alliances.The findings that emerge from this exercise are that in a sense checked via a series ofinterviews with key informants, and some qualifications to the resource based view areoffered before proceeding to a summary statement of the conclusion.