The student as stakeholder : how the altruism of university social responsibility (USR) campaigns impacts student relationships
Virginia Harrison, Jordan Morehouse, and Brandon Boatwright
| Year of publication: |
2024
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|---|---|
| Authors: | Harrison, Virginia ; Morehouse, Jordan ; Boatwright, Brandon C. |
| Published in: |
Journal of communication management. - Bradford : Emerald, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 28.2024, 3, p. 498-516
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| Subject: | Altruism | COVID-19 | Credibility | Donation intent | Reputation | University social responsibility | Altruismus | Hochschule | Higher education institution | Studierende | Students | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Fundraising | Coronavirus |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCOM-06-2023-0067 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272757