The study of predictors of online advertising influencing the web-based purchase intention of young consumers
Vaibhav Misra and Sunita Dwivedi
| Year of publication: |
2023
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| Authors: | Misra, Vaibhav ; Dwivedi, Sunita |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1750-0672, ZDB-ID 2447880-5. - Vol. 14.2023, 1, p. 83-101
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| Subject: | online advertising | e-mail-advertising | you-tube advertising | social media advertising | web-based purchase intention | WBPI | young consumers | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Jugendliche | Youth | Werbewirkung | Advertising effects | Online-Handel | Online retailing | Werbung | Advertising | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJECRM.2023.131081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014309501