The study of the effects of identity-related judgment, affective identification and continuance commitment on WOM behavior
| Year of publication: |
2012
|
|---|---|
| Authors: | Chu, Kuo-Kuang ; Li, Chi-Hua |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 46.2012, 1, p. 221-236
|
| Publisher: |
Springer |
| Subject: | Identity distinctiveness | Identity prestige | Identity similarity | Identity conformity | Affective identification | Continuance commitment | Word-of-mouth |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009390965