The subsiding sizzle of advertising history : methodological and theoretical challenges in the post advertising age
Stefan Schwarzkopf
| Year of publication: |
2011
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| Authors: | Schwarzkopf, Stefan |
| Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 24739613. - Vol. 3.2011, 4, p. 528-548
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009890170