The sustainability challenge : Benefits of value chain analysis for an Australian winemaker

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Two decades of impressive growth has earned the Australian wine industry a reputation of being a producer of high quality, consistent and affordable wines supported by innovations in grape growing, winemaking, sales and marketing. However, in 2009, the Australian wine industry was struggling to compete on a global scale, with quality wines accessible to the mass market. Practical implications – Provides strategic insights and practical thinking that have influenced some of the world's leading organizations. Social implications – Provides strategic insights and practical thinking that can have a broader social impact. Originality/value – The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.