The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
| Year of publication: |
2010
|
|---|---|
| Authors: | Luchs, Michael G ; Walker Naylor, Rebecca ; Irwin, Julie R ; Raghunathan, Rajagopal |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 74.2010, 5, p. 18-32
|