The SWOT Analysis in the Surgery Section: Instrument of Elaborating the Management Strategy Oriented Towards Marketing

This work was supported by CNCSIS – UEFISCSU, project number 224 PNII – IDEI code ID 793/2007). Within the context in which nowadays the health services suffer changes that have never been met before concerning in significant reforms in progress, having a new approach in providing the services, the hospital has to face up with major challenges within an obsolete and difficultly undertaken system. The external pressure but also the internal one obliges the hospital to make structural changes, efficiency changes and changes made in their service and quality, in the care safety, in the technology used and in the degree of the patient’s satisfaction. The asymmetry of the information, the rigidness of the offer, the rigid price politics, the resources penury make all these changes to seem impossible and incompatible with the exigency of the quality and of the performance. Starting from a constructive research (literature review),the paper proposes the realization of a SWOT analysis within a surgery section, which aims at emphasizing the main difficulties with which the sanitary management services confront when increasing the efficiency and the quality of the medical act as a premise of the improvement of the population’s general state of health.