The symbolic value of wine, moderating and mediating factors and their relationship to consumer purchase intention
Deonir De Toni and Rogério Pompermayer, Fernanda Lazzari and Gabriel Sperandio Milan
| Year of publication: |
2022
|
|---|---|
| Authors: | Toni, Deonir de ; Pompermayer, Rogério ; Lazzari, Fernanda ; Milan, Gabriel Sperandio |
| Subject: | Confirmatory factor analysis %28CFA%29 | Consumer attitude | Marketing research | Product-norm experience | Purchase intention | Purchasing | Regression | Survey research | Symbolic value | Willingness to pay | Wines | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Zahlungsbereitschaftsanalyse | Wein | Wine | Faktorenanalyse | Factor analysis | Kaufentscheidung | Purchase decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-01-2021-0006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361897