The Table Stakes of Visual Thinking - Playing poker isn't just fun. It can improve your creative thinking skills, too. Marketers haven't been encouraged to think in pictures-till now.
| Year of publication: |
2008
|
|---|---|
| Authors: | Roam, Dan |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 20.2008, 1, p. 23-28
|