The technology acceptance model : a "localized" version to predict purchasing behavior in internet shopping
Kanokwan Atchariyachanvanich; Hitoshi Okada; Shiro Uesugi
Year of publication: |
2012
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Authors: | Atchariyachanvanich, Kanokwan ; Okada, Hitoshi ; Uesugi, Shiro |
Published in: |
Inter-organizational information systems and business management : theories for researchers. - Hershey, Pa. : Business Science Reference, ISBN 978-1-60960-768-5. - 2012, p. 271-287
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Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Japan | Südkorea | South Korea |
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