The temperature premium : warm temperatures increase product valuation
Yonat Zwebner; Leonard Lee; Jacob Goldenberg
| Year of publication: |
2014
|
|---|---|
| Authors: | Zwebner, Yonat ; Lee, Leonard ; Goldenberg, Jacob |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 2, p. 251-259
|
| Subject: | Environmental effects | Sensory marketing | Embodied cognition | Product valuation | Emotions | Emotion | Kognition | Cognition | Klimawandel | Climate change | Konsumentenverhalten | Consumer behaviour | Wetter | Weather |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010366256